Category management for retail chains
Industry realities force retailers to rethink how they manage their most valuable asset, physical location for a product (rack, shelf, extra space etc.). They should provide a positive store experience while increasing productivity and greater return on investment. Consulting for Retail and Symphony GOLD solutions provide retailers and their manufacturing partners with solutions to optimize store space and categories in different formats and locations, and also accelerate the time from concept to store.
Having a modern category management strategy provides the retailer with obvious business benefits. The ability to view, manage, and manipulate complex, changing components of category management processes affects key business indicators, from sales and profit levels to customer loyalty and market share.
3 BASIC ADVANTAGES
Sales growth due to more efficient range optimization
Lower OOS through tight integration with the supply chain
Decrease in stocks due to localization of assortment
Solutions for category management offered by Consulting for Retail include a full range of assortment and item management, from the formation of a catalog of goods to the placement of goods on shelves by store personnel. Symphony GOLD tools, in turn, help automate many processes along the way to a shelf: warehouse processes, forecasting sales in retail, order management.
Maximize the productivity of the total store area and increase employee productivity
When a company manages several store sizes, formats and layouts, it is difficult to determine the optimal use of the total area. How to ensure the correctness of each floor planning strategy at the store level? We help retailers optimize floor plans, analyze performance for individual products and categories at the store level, and connect HQ and stores to ensure that the relevant plans are shared with everyone.
Matching space to a category with an optimal assortment
Store area is limited. Retail chains should increase productivity and minimize inventory levels without compromising supply and assortment — all this while identifying and adapting growth opportunities for a category. We deliver solutions that define the right space for optimized assortments that will maintain optimal inventory to achieve high shelf availability.
Using planograms with digital visualization
Virtual reality gives retailers a fast, accurate way to test and optimize planograms. Our solutions have 2D and 3D realistic digital images that help you practically manipulate planograms to determine the optimal placement of the product, check the adjacency of the category and optimize the design of the shelf.
Automation of creating store planograms
When the assortment and planograms are localized, they more closely meet the needs of customers and stimulate sales and profits. But when there are hundreds or thousands of stores and categories, this is a difficult task. Our solution automates the creation of specific store planograms — increasing the productivity of category planning groups and increasing the speed of market entry.
Ensure compliance of assortment and planograms on the shelf
Managing many categories and products, it is difficult to understand whether shelves are implemented in accordance with merchandising goals, shelf standards, or agreed planograms. We offer an innovative solution that accelerates the implementation of a planogram, improves compliance and allows you to control shelf management on any device at anytime and anywhere.
Depending on the current needs of the company, business consultants at Consulting for Retail can offer the best option for implementing and / or adapting business processes and assortment management methods based on extensive practical experience in implementing projects of this type. Taking into account the software used in the company, Consulting for Retail selects tools, based on the best software in the industry, for category management and evaluates the payback period of the project. A project can be either a comprehensive implementation, or the implementation of a Step by Step or Road Map for the phased development of category management in a company.
The implementation of category management solutions in the company will allow you to quickly and efficiently:
- Establish communication and speed up staff tasks;
- Raise the level of manageability and transparency of trade to a whole new level;
- Manage retail space
- Manage assortment and layout
- Use data from the system to automate processes in combined systems.
Consulting for Retail solutions are a comprehensive approach to automating business processes in retail and guaranteed business support. We offer consulting services, implementation of IT solutions, customer support throughout the entire life of the system.
One of the key benefits obtained by using the solution:
- Inventory decline
- Out-of-stock reduction
- Improving the turnover of goods
- Reduce order management time
- Reduce time and resources for creating and managing planograms
- Achieving service level targets