Google technology shrinks the distance between shopper and retailer
Google technology shrinks the distance between shopper and retailer
To increase sales and profitability, retailers and suppliers need to be as close to customers as possible and offer products exactly when the customer really needs them. Consulting for Retail implements IT solutions to optimize retail processes and help clients improve business performance. But what technologies does Google offer to unite shoppers, supermarkets of large retail chains, little-known brands and even family shops in the next house? Read in our article.
Shopping Graph - all information about the right product at the right time
The Shopping Graph is a dynamic AI model that understands an ever-changing set of products, sellers, brands, reviews. And most importantly, the system understands product and inventory information that it receives directly from brands and retailers. In addition, the model knows how these attributes relate to each other.
In order to provide the most relevant shopping information, the system must have a comprehensive understanding of the products that appear on Google and in the world: images, videos, online reviews and stock sizes in local warehouses. To do this, the corporation has developed the technology underlying the Shopping Graph - a technology for a complete set of data on goods, stocks and sellers in real time.
People shop on Google over a billion times a day. The Shopping Graph makes these sessions more useful by connecting people to over 24 billion ads posted by millions of merchants across the web. It works in real time, so people can find and buy products available right now.
However, a deep understanding of the world's goods is only one piece of the puzzle. To help more merchants get noticed, it is important to support partners and like-minded people who share the corporation's mission to democratize e-commerce. That is why Google I / O announced the expansion of cooperation with Shopify. The project introduced a new, simplified process that allows 1.7 million Shopify sellers to submit their products to Google with just a few clicks. The new collaboration with Shopify will allow merchants to become available to target consumers on Google Search, Shopping, Images, YouTube, and more.
As barriers such as commission were removed and technology improved, the corporation noted:
- 70% increase in the size of the catalog of goods
- 80% increase in the number of sellers on the platform.
But how exactly do sellers and their products appear on Google? The main and most popular product search services are Search, Shopping, Image Search and YouTube. But the company announced that there are far more ways people shop on a daily basis.
More new shopping experiences
The company's specialists understand that the desire to purchase a thing can come simply while walking around the area, when viewing a magazine or visiting sites on the Internet. That is why the corporation's engineers are creating new integrated shopping opportunities to be with the buyer at the right time, where he already is.
- Tool "Lens". For example, one of the most popular ways to tag things you like is to take a screenshot. But it is not always easy and clear what to do after that. Now, when viewing any screenshot in Google Photos, you will be prompted to search the photo using the Lens tool. This solution allows you to quickly find on the net and show the pair of shoes or wallpaper that attracted the user's attention.
- New feature in Chrome. It's no secret that purchases are not always linear. The user may open a browser intending to make a purchase, but turn their attention to email or a news article, or may not be ready to purchase at all. That is why Chrome, along with other new modules, now has a new feature to help a user continue what was started. The function works locally on the device and allows you to see open baskets when you open a new tab. Thus, when the user navigates to other sites, he has the opportunity to continue shopping from where he left off.
Accordingly, when the user is ready to make a purchase, new tools make this task easier.
Want to know how your store's visitors choose products? For questions about calculating a purchasing decision tree, audit and consulting services for retail, please call +38 (044) 492-67-00 or fill out the form at the bottom of the page.
In the near future, the company plans to provide a service for linking a Google account with loyalty programs from sellers such as Sephora. Such a solution will allow offering the best purchase options through the services and search engines of the company, helping brands and their customers to establish closer and more direct relationships.
The corporation's engineers still have many ideas on how to make purchases more convenient and simple for users. We will tell you what these systems will be and how they will work in future articles, follow our blog!
The article was prepared based on materials from the site blog.google
