Real-time shelf inspection and AI-based analysis
Customer-oriented planograms are designed to attract new and increase the loyalty of regular retail chain visitors. Also, a properly drawn-up planogram helps to achieve the main goals of the category - to increase profits. Creating such planograms is a whole art, and monitoring their execution requires resources and the use of special software. Until now, retail chains have not been able to fully control the shelves and be sure that every store is 100% compliant with planograms, even using the best AI-powered audit tools available.
An AI-Based Shelf controlling shelves Solution
But, fortunately, the situation is gradually changing in favor of the retailer. Recently, C4R vendor Symphony RetailAI acquired a SaaS-based shelf space analysis company. And now retailers have access to deeper analytics and shelf control with detailed AI-based image recognition that instantly detects even micro-level deviations from the planogram at the level of each store.
Working closely with retail AI category managers for many years, Symphony RetailAI has created the most flexible and easy-to-use shelf fullness solution. Simply click on the tablet's camera in the store, and Shelf Intelligence instantly compares the planogram with the actual realogram in that store at that moment.
We invite you to check the business processes of category management: download the MCM checklist and see where and what can be improved.
Out-of-Stock Control: Eliminate Flaws Immediately
The auditor gets an instant and comprehensive view of the category in any of the stores. Planogram images from the store are compared to the most recent data to determine exactly which products:
- really are on the shelf;
- are not available in the remainder;
- do not comply with the arrangement of products rules.
Armed with this really important data, the merchandising department can communicate with the store to restock or adjust shelf space according to the planogram and position their category to meet customer needs and achieve financial performance.
Learn more about solutions for automating category management processes from our consultants: write to [email protected] or fill out the form to order a call back. We will gladly answer all your questions.
Optimize your promo
It is not only about monitoring and analyzing the availability of goods on the shelves. The solution for automating planogram auditing processes also helps to analyze various advertising materials related to product promotion and located on the trading floor. The analytical approach ensures that the promoted products are presented optimally and the retailer benefits from the promotions offered by the manufacturer, increasing the profitability of such promotions by up to 30%.
The retailer can effectively partner with their CPGs to maximize sales with up-to-date and accurate product-level insights. There is also the ability to track the speed to market of promoted products and high-value new products (NPI).
Make the future even better
The Shelf Intelligence platform can work in the other direction to convert a realogram to a planogram. With the solution, it's easy to recommend actions and revise merchandising strategies, get more timely recommendations to maximize ROI on a per-shelf basis for a specific outlet or all stores in a chain.
The shelf control solution can be used standalone by any retailer or CPG. But its ability to integrate with category planning and management systems provides category managers with an end-to-end solution, from initial category-level analysis and optimization to execution, real-time planogram monitoring and remediation.
For all questions regarding the implementation of solutions for automating retail business processes, consulting, and retail audit, please contact C4R specialists: write to [email protected] or fill out the form below to order a callback.
Based on материалам www.symphonyretailai.coml
