How does data help Suppliers and Retailers join efforts to attract customers?

The largest regular specialized exhibition of retailers took place on June 16-17 at the NSC «Olimpiyskiy». Consulting for Retail (C4R) has become the general IT partner of RAU EXPO – 2021. This year, we made a presentation on combining the efforts of retail and manufacturers to develop their businesses.

The experience of the C4R team in implementing projects for our clients and world practices suggest that there is great potential in cooperation based on common data. Often the supplier does not have access to information about how the goods supplied are sold. And the retailer, in turn, cannot fully assess the growth reserve of the category, supplier and its capabilities.

Only at the intersection of the interests of the Supplier and the Retailer, their unification in working with common data, is the maximum effect possible in the struggle for the buyer. What are the ways of interaction, what is needed for this and what benefits it brings, told our speakers – General Director of Consulting for Retail Pavel Shcherbakov and expert on client analytics C4R – Vladislav Ruslov.

«The amount of data is increasing every year. Retail is constantly getting more and more gigabytes of data, and if you look at the job market, everyone is looking for analysts. A good analyst is a rare specialist, and this is a problem that many companies face today. One of the tasks that we solve is providing companies with all the information they need in one place. Then we refine all the instrumentalities required for the analysis of categories», — Pavel Shcherbakov noted in his speech. Vladislav Ruslov supported the words with figures from the implemented cases, and told how much and how a business can win in terms of mutual cooperation. Watch the video of the report on the link on our YouTube channel.

We would like to thank the Association of Retailers of Ukraine for organizing an interesting and productive event for players in the retail sector.