Modern approaches to the planogram: expanding the boundaries of shelf efficiency
C4R specialists spoke with a relevant topic at the final event in the retail sector - RAU Summit 2021. At the event, owners and top managers of large companies share their expertise, trends, and prospects with the retail market. Our team is always open to communication and welcomes every opportunity to share our best practices with the professional community.
In their report, the speakers Igor Fedoryuk, Head of Space & Assortment Management, and Robert Rishko, Head of Sales & Marketing at Consulting for Retail talked about the most important process for retailers - effective management of the display of goods.
The MCM team of C4R has been involved in the automation of category management processes for more than 6 years, studied the specifics of the issue, and, together with clients, achieved certain success in projects.
The first to take the floor was Robert Rishko, Head of Sales & Marketing. He emphasized that the shelf reflects the efficiency of internal retail processes.
“When your customers walk into a store, they expect to find sufficient quantities of goods in the right place. It is impossible to fully meet the needs of the buyer without effective management of the goods display, without control over the display and all processes in the supply chain. " - pointed out Robert.
In turn, Head of Space & Assortment Management, Igor Fedoryuk, revealed the secrets of approaches that help to create an effective display of goods and improve the quality of shelf space management.
- by 15% increase category sales;
- by 30% reduce inventory;
- by 20% reduce storage space.
And all these thanks to the use of modern approaches to planogramming and assortment management. The speaker gave these figures from the example of the case. Of course, it was not done without disclosing secrets and tools with the help of which it is possible to achieve high performance in the implemented projects.
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