We invite you to take part in the webinar "Optimize assortment efficiently by managing consumer demand data"

How can data mining and machine learning help you track changes in demand, respond to customer needs, and optimize inventory and display at the point of sale? How to effectively use data in assortment planning? You can change it to the content you need right now or later.

These and other questions will be answered by Consulting for Retail CEO Pavel Shcherbakov, as well as company experts Andrey Shevchuk and Denis Romash.

By attending the webinar, you will learn:

• Why is it necessary to define the roles of product categories for the buyer and retailer.
• How the role of the category allows you to determine the assortment strategy.
• What is the clustering of stores in the context of product categories by patterns of consumer preferences, and why is it more effective than the clustering of retail objects by generalized indicators.

How to simultaneously take into account the increase in the efficiency of operations, manageability and consumer preferences when forming the assortment.
When: 18 June 2020

Webinar audience: category managers, retail chain managers, commercial directors.

Webinar start time by country:
Ukraine, Belarus, Russia (Moscow) – 18:00
Azerbaijan, Georgia - 19:00
Uzbekistan - 20:00
Kazakhstan - 21:00

The duration of the webinar is 1.5 hours.

Participation is free. Limited number of seats. Registration is required via the link:

 https://us02web.zoom.us/webinar/register/8215916984371/WN_slzr01vkQme6OI7jlcLX0A